NZ Cannes Contenders: Colenso and DraftFCB
How will NZ perform at Cannes this year?Over the next two weeks in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Colenso BBDO/AIM Proximity, Auckland
An integrated campaign for Yellow Pages from Colenso BBDO and AIM Proximity produces a yellow chocolate bar.
Colenso BBDO, Auckland
The New Zealand Book Council’s mission is to bring the magic of NewZealand literature to life for New Zealanders, through readings,recitals, school programmes, seminars and festivals.
This two minutefilm from Colenso BBDO, made by Andersen Studios in London, celebratesthe way ideas and books come to life at these festivals. The short willbe used to promote the readings and writing festivals and schoolprogrammes throughout the year.
Colenso BBDO, Auckland
So many of us haven’t signed up to be members of Amnesty and byignoring our membership calls and street collectors we are in turnignoring serious human rights issues. In this campaign we see crowdsgathering around execution, beating and brutality scenarios. Butinstead of facing inward as a crowd normally would, they are facingoutward. Turning their backs on human rights.
Colenso BBDO, Auckland
The inside story of how Pocket Rocket outsold Coke.
Colenso BBDO, Auckland
Inan elaborateambient campaign, Colenso BBDO Auckland re-enacted a World War IIdogfight to promote the upcoming TV ONE mini-series, ‘The Pacific’.Open to the public, the event was staged at Mission Bay on Sunday11 April from 1pm. Real New Zealand Kittyhawk took on twoJapanese fighter planes. Thedogfight was visible from anywhere along Mission Bay beach.
APN ‘Hour Long Letter’
Draft FCB, Auckland
Theletter that takes an hour to read: The agency sent a 34 page lettercontaining 13,000 words to key media buyers to demonstrate that peopletake an average of one hour to read the Herald on Sunday. Maybe people(even media buyers) do read long copy after all.