Is Sydney good (or bad) for global creative businesses? View the Creative Sydney seminar
View the discussion panel held during the week that included BWM’s executive creative director Rob Belgiovane, which explored the way Sydney reaches a global audience. The discussion is one of five key talks held during Creative Sydney, which is part of Vivid Sydney.
Belgiovane was joined by Hackett Films’ James Hackett, AussieBum’s Sean Ashby, Marty Wirth and Axel Moline from Modular Records to discuss what makes Sydney a good (or bad) place for global business. “It’s a brilliant opportunity for the ad industry to see where it fits in the wider creative community and specifically in Sydney,” says Belgiovane.
Creative Sydney is part of Vivid Sydney (27 May – 21 June), the city’sannual festival of light, music and ideas, and the largest festival ofits kind in Australia and the Southern Hemisphere.
Last year was Creative Sydney’s inaugural year, and the programattracted around 9,000 people, this year Creative Sydney expects toengage with over 15,000 creators and fans.
11 Comments
Sydney is the new Brisbane.
I see you got rid of the shot of Rob on grass.
The length of the leg was too revealing
A city of 4 million attracts 9,000 people.
Hmmm!?
Sorry, fell asleep after watching part 1. However, I do appreciate the upload.
It’s odd how we heard Rob Belgiovane saying there might be low post GFC Oz showing or risk taking, because in Europe, we read Belgiovane saying his agency entry of a mobile ad for Tropicana Short Film Festival was a real risk and contender for Cannes? More critical though, the Leo Burnett and other Judging Panels have said that their WWF Space Chimp or Space Monkey Music Clip will beat the world at Cannes? Only problem with Leo Burnett’s Space Chimp/Monkey is that it’s now proved to be an idea originally presented on video to Burnett’s in 2007-2008. Also, slightly ‘out of keeping’ with WWF protecting wildlife, since the original chimpanzee and monkey space probes killed the chimps and monkeys and has just been identified as one of the world’s most cruel animal experiments. I hope LB win, because the resulting furore will see orgs like RSPCA and many others exposing WWF’s hypocrisy and, hopefully, expose LB for pinching other creative work.
My opinion: Sydney should be a great place for creativity. It’s an outside city, with loads of variance.
However, possibly as a result of overstocking the pond with UK creatives who pine to work with head of global clients instead of their local outposts, possibly as a result of there being so few great places to work and so few opportunities within those places, possibly as a result of the clients going with whatever is cheapest /easiest, the attitude and positivity needed to foster something truly creative needs a lot of fixing up if we’re to bat on a global stage against the US or the UK.
Melbourne seem to have the balance right, there’s a lot less backstabbing and a lot more nicety and ‘in it togetherness’ about this place.
And just how long have you been in Melbourne, 11:49?
Not sure about the writers, but Sydney seems to be the only big city in Australia lacking one of these:
http://i48.tinypic.com/11lskro.png
Good luck getting people behind this one. Though you make some VERY fascinating points, youre going to have to do more than bring up a few things that may be different than what weve already heard. What are trying to say here? What do you want us to think? It seems like you cant really get behind a unique thought. Anyway, thats just my opinion.
11:49 that’s the problem. It’s an outdoor city. Think about it.