Aussies fed up with poor cough etiquette: “Please don’t cough on my head this winter!”
Australians are hoping that people with chesty coughs improve their behaviour this winter with the majority (87%) of people in the survey saying that they had experienced someone coughing on them “without covering their mouth or turning away” and 86% saying a chesty cough in a public place is much worse than a burp or belch.
The research results from the Bisolvon Chesty Cough Survey were released on the first day of winter yesterday to help launch a new campaign called “I hate people coughing on my head”*. A new video has been produced as part of a social marketing campaign to highlight the importance of cough etiquette. As well as a TV commercial.
The aim is to reduce the spread of germs and minimise the socialoffence that can be caused from impolite behaviour. Public transportand movie cinemas were identified as the key places where people were”most likely to be annoyed” by an offensive or inconsiderate cougher,with one in four respondents identifying these places.
Of course there’s the obligatory Facebook page.
Palin Communications – created the strategy for the campaign and is dealing with the PR and implementation of the project
Hive – created the “cough etiquette” video as part of the campaign
Renard – created the TVC
Hyland media – organise the media-buying for the TVC’s
2 Comments
Terrible.
Ease up. Pharmaceuticals isn’t an easy industry to advertise in due to extreme regulations. Sometimes creativity doesn’t work in this market. People cough on other people – it’s gross. Any campaign aiming at creating awareness to stop this kind of habit isn’t that bad.