Tactic soars at World Gold Promax/BDA awards
LOS ANGELES – Celebrating and rewarding the creative results of the World’s best broadcast efforts, Promax/BDA announced the finalists for the World Gold Promax/BDA awards being held in Los Angeles in June 2010.
Sydney creative service house, Tactic picked up second highest amount of BDA finalist in the world. With a total of 21 nominations across both the Promax and BDA Awards, Tactic stands out as being the highest awarded Australian company. Overall, Tactic was the 4th highest worldwide for total finalists.
Creative Director, Diana Costantini says: “We are so thrilled to be acknowledged for the past twelve months of creative work for our broadcast clients and partners. The diversity in our nominations is also very exciting with work being recognised across the board including logo design, illustration, art direction, branding and off-air marketing. These nominations highlight the talented team of people we’re lucky to have at Tactic. We are a passionate bunch who consistently strive to deliver strategically strong, cut through work.”
Tactic picked up 12 of its 21 nominations for the branding work on the Australian Broadcaster’s newest channel, ABC3. Off-air marketing work for Movie Network Channels scored 4 nominations while SBS, National Geographic Channel, W Channel, History Channel and Fox Classics all picked up 1 nomination each.