BCM Sydney creative director Geoff Reid leaves as agency shifts key clients to Brisbane

BCM Sydney creative director Geoff Reid is set to leave the agency within the month as the agency scales back its Sydney office, shifting key clients to its Brisbane headquarters. Whether the agency will close the doors of its Sydney office is yet to be decided, according to Paul Cornwell, managing director of BCM Sydney, who said they are currently assessing their options.

Cornwell, a founding partner of the agency, along with Bill Bristow and Kevin Moreland, previously split his responsibility between the Sydney and Brisbane offices, but will now focus on Brisbane, where he was always based, flying between the two markets. The Brisbane-based agency opened a Sydney office in May 2008.

“We’ve decided to shift the management of a couple of the key accounts back to Brisbane for a whole bunch of reasons. Naturally, there are people attached to those accounts who will be moving on. Whether we make a decision to close the office is another story we are thinking about,” Cornwell told CB.

The reason for moving the accounts back to Brisbane is driven by a number of internal reasons, which will remain confidential. Cornwell could not name the clients affected by the move, but said they are delighted with the idea. He also could not say how many Sydney staff would be made redundant.

Reid became the Sydney creative director in May 2009 having joined BCM Brisbane in October 2008. As well as his role as CD, he continued to partner with senior art director Tony Sutton, managing the creative requirements for BCM’s Sydney accounts including Radio Rentals, bigbrownbox.com.au, Surf Life Saving Australia, New South Wales Rural Fire Service, Pelikan Artline and Sunbeam Foods. Prior to joining BCM he worked at Leo Burnett, Batey Kazoo, The Campaign Place, JWT and Human.