World Cup countdown begins as Sony releases consumer promo campaign via Saatchi’s Sydney
As the only official electronics company to partner with FIFA and the Qantas Socceroos, Sony, via agency Saatchi & Saatchi, Sydney, has begun the countdown to the 2010 FIFA World Cup with a series of consumer promotions. Celebrating the FIFA World Cup, the four promotions will run across Sony’s key product categories including BRAVIA, Handycam, Cyber-shot and VAIO.
Sony ambassador and Qantas Socceroo Tim Cahill appears as the face of Sony’s FIFA World Cup promotions, including a TV commercial to support the BRAVIA promotion, with 45,000 bonus PlayStation consoles on offer with the purchase of a selected BRAVIA TV.
“The anticipation for the 2010 FIFA World Cup is mounting and we’reexcited to be building on the momentum with the release of a series ofexclusive Sony offers for Australian consumers,” said Ruben Lawrence,Strategic Partnerships Manager, Sony Australia. “As an extension of our’Feel what they Feel’ campaign, these bonus offers will ensureelectronics shoppers do not miss out on the FIFA World Cup action.”
Creative Director: Steve Back
Art Director: Pete Galmes
Copywriter: John McKelvey
Account Director: Josie Dadd
TV Producer: Kate Whitfield
Director: Matt Palmer
Production House: Prodigy
27 Comments
This is a joke right? Why would you put this on a blog?
You’ve got to be kidding. Same people. Same result. Hoping for more before the kickoff.
He’s preparing…he’s ready….for the big World Cup game…but, hold the phone!
He’s playing the game on a Sony PS3® which he got FREE with his approved purchase of a selected Sony Bravia LCD TV from participating retail outlets!?
Would would’a thunk it!?
OH DEAR GOD.
BUILD IT, AND THE BLOGGERS WILL COME.
Interestinga, “feela whata theya feela’
thata woulda bea massive humiliation ata gettinga spankeda by the jermans ina the firsta round, yesa? Ciao
It’s hard to believe S&S would make this.. impossible to believe they would blog it. That poor junior team have been given the brief.. somehow sold an absolute first thought.. and a total pile of steaming shit is the result. Poor.
Fuck me what a piece of shite.
What happened to saatchis?
as far as I know the creative team credited on this don’t actually work at Saatchi’s
I thought it was really clever.
Nah just kidding.
I some how doubt Saatchis would PR this. Surely Sony has!
Every agency produces stuff that no one should see and this is one of them.
Just a poor, lazy unoriginal idea. I think Saatchis would agree.
Everyone on that list above should be embarrassed to walk in the doors of Saatchi’s this morning. I mean, you’re working at SAATCHI & SAATCHI on f@cking SONY. There are people who would do anything for that opportunity. And you’ve made this.
I still think its funny that a so called ‘football mad’ country like England needs to hire an Italian coach to help them. Shows how crap they really are! HaHa 🙂
Ron
average work indeed, but to level the playing field a little
give us your contact details and show us some of your brillant work?
Oh let me answer that for you, you won’t cos you’re a chicken shit
signed
embarrassed only of dickheads like you
Am I missing something? Who’s PRing this crap? Surely it isn’t the agency.
Production Company must be pushing this. The agency wouldn’t.
Ninety-five percent of the work that passes through every agency, even the good ones is fodder. Strip ads, banners, retail offers, catalogues. Volume is how you make enough money to be viable. Walk into your studio now and see what’s on the screens. That’s what pays your wage and subsidises all the head hours you spend on the award-winning brief. Saatchi’s mistake wasn’t to make the ad, but to PR it to us instead of retailers and people who actually buy TVs.
And whoever it was trying to disown the creative team, don’t be so weak.
Saatchi is still a cool name. Just.
Don’t go the way of ABSOLUT.
PS I love Dave Bowman’s action.
The person laughing at all this the most? Timmy flippin’ Cahill.
Never thought I’d say this Timmy, but awfully sick of your mug, son.
Though I’m gonna kiss your Islander butt when you slam a few in next month.
Go you good thing. But please get off the fucking tube.
Why is he wearing his football boots indoors? He’s going to ruin that carpet.
BEST AD EVER!!! (if you’ve never seen one before)
Hey 9:01
You don’t seem to give a fuck about the Australian team being managed by a Dutchman. (And a Dutchman before that, and an Englishman a few years back.)
Come on people… they’re not PRing this because they think it’s good enough to PR, they’re doing it because they want everyone to know that they’re associated with the biggest event in the world. Whether it’s the agency, production company or client that is behind this release, they all have the same objective by releasing this crap.
Sometimes clients PR the work. Not agencies. Doubt Saatchi’s would PR it. Wouldn’t be surprised if the agency just cut the footage together for the promo or it actually came to Saatchi’s from Sony. Heaps of crap leaves agencies everyday anyway.
i can understand why dave bowman didn’t want his name on that
I met John McKelvey when he was starting out at JWT. He’s a nice bloke who went on to start up his own shop some years ago. It’s still going and they do business with Saatchis so that’s pretty good going if you ask me.
I think I’d rather be him than an anonymous blogger.
Hey 2:35 aka Pom,
True, but we need all the help we can get. We are not a football (soccer) nation.
We don’t act like we are gods gift to soccer, we don’t claim to have the best league in the world and we certainly do not claim or think we have the best national team in the world!!!! Even though I’m sure we will beat you guys if we have to.
The truth is, foreigners make the English Premier League what it is, and now a foreigner is trying to turn the English National team into world champs. 🙂
Ciao
This ad is complete and utter brilliance!
I see the angle, produce a shit ad for two great companies to get people talking, then give them the sucker punch, a truly magical creative piece of work.
Well it’s nice to wish, but unfortunately the advertising world is now full of mediocre leaches who are happy to coast and produce utter pap like this.
Oh and Australia don’t stand a chance at the world cup, Kewell should be disowned by Australia as his injury record means he’ll cost medicare and the aussie tax payer a bloody fortune!