An apple a day: consider the consequences
April 30 2010, 4:56 pm | | 14 Comments
Before you eat an apple a day, consider the consequences – you could keep the doctor away. That’s the message in this new spot via Smart.
14 Comments
Interesting, lateral idea, but lacks appetite appeal – a crucial ingredient in food advertising.
Shite!
A really interesting idea let down by average direction. Not great casting either. What a shame. A missed opportunity there, but hopefully the consumer will see past it and the work will find an audience.
A really interesting idea let down by average direction. Not great casting either. What a shame. A missed opportunity there, but hopefully the consumer will see past it and the work will find an audience.
I like it!!
It reminds me of the Lonely Doctor radio script that came out of NZ for Strepsils years ago. Not that the guys that did this know that!
Takes an old man advertising drifter hack, like myself, to pick that one up.
Good one guys, like it a lot.
a really sweet idea let down by hamfisted direction, what a shame.
credits?
Can we have a new rule that you can’t put an ad up without naming who directed it and who the creatives were please? If you think it’s good enough to put on this site surely you’d like people to know you did it. Or maybe not in this case.
This is woeful. A tenth of the idea it’s inspired by: antismoke-nice people but you don’t want to meet them.
10:59 am – agree with your thought, but had to laugh that you made this request as “anonymous”
Great ad. Think I might go eat an apple.
The old ‘putting unexpected people out of work’ strategy.
Third time I’ve fallen for it this month.
WON’T ANYBODY OWN UP TO THIS OTHER THAN ‘smart’?