Droga5 and Saatchi & Saatchi lead the agency pack at the shortlist stage of The One Show
Australia has scored 18 finalists at the shortlist stage of The One Show, with Droga5 Sydney and Saatchi & Saatchi, Sydney leading the agency pack, both with three finalists, followed by Clemenger BBDO, Melbourne and Publicis Mojo, Sydney with two apiece.
Predictably, the Aussies did well in the beer category, with VB ‘The Regulars’ via Droga5 and Boag’s ‘Pure Waters’ via Publicis Mojo, Sydney scoring two finalists apiece. Droga5 also scored for VB ‘Raise a glass’, while Clemenger BBDO, Melbourne got through with Carlton Draught ‘Drop the Bomb’ and Pure Blonde ‘Dove Love’.
Saatchi’s scored with Pedestrian Council of Australia ‘The Ross Family’ etc campaign, Lion Nathan ‘Little Sister’ and Lion Nathan ‘Nana’, ‘Leak’, ‘Grass’.
Other Aussie shops to score a finalist were Lowe Sydney for Football Federation Australia ‘The Great Xmas Paper Swindle’; Marketforce Perth for Ikea ‘Crossword’; DDB Sydney for McDonald’s ‘Wi Fries’; GPY&R Brisbane for Suncorp Bank ‘Kids Banking’; M&C Saatchi Melbourne for Save the Children ‘Make it a thing of the past’; Grey Melbourne for TAC ‘Everybody Hurts’, Leo Burnett Sydney for WWF/Earth Hour ‘Monuments’ and US Sydney for SBS’s MadMen ‘Madison Products’.
New Zealand scored seven finalists, led by Colenso BBDO Auckland and The Sweet Shop, Auckland with two apiece.
Download the One Show Finalist list here:
25 Comments
Wi Fries? Ummm. I’m quitting.
how does wi fries get through when its clearly been done already??…
what, only one from Brisbane…?
I’ll get my coat too, the visual collision pun must be making a comeback.
How much longer are these spots going to be around the shows?
It’s making my vas deferens very angry.
Doo wah diddy diddy dum diddy doo.
Told you.
So where is Sapients’ follow up to best job? No surprise there.
i thought you couldn’t enter scam in the one show?
US Sydney has two finalists, the second for Broadcast Design for SBS Brand idents.
Thank fuck for beer eh lads.
Please, please stop this shit. It’s destroying our industry.
http://www.youtube.com/watch?v=mPYqQSQDTZE&feature=player_embedded
Holy shit 11:34 that is eery!
I’ll get me coat.
What, BAMERCISE didn’t make it?!
well done chip and chad.
i will block neither of you…
Leo’s have taken down the video posted @ 11:34, citing copyright reasons. Rightly so, it was deplorably whore-ish.
I think the leo video was an absolutely perfect representation of the ad industry. Did it hit a bit too close to home for everyone?
Nice work to get a One Show Finalist for Suncorp Bank.
They should do a lip sinc video (apparently they are really in at the moment), and send it to the client to thank them for approving the work, .
I want to hear from Dumbo. What does Dumbo think?
Why are the Sweet Shop listed? There is no craft category in the ONE show Yet, they are credited as the agency in the listing? Who was the agency?
what was the Leo’s vid. Anyone else got other links?
http://v.youku.com/v_show/id_XMTY2NjczMzky.html
The funny thing is I know people in New York and London who have already seen the leos video and have been in stitches about it. It is truly a sad, sad set of circumstances where an agency makes something like that. It’s even worse when they try and hide it, and pretend like it’s not who they are.
If only they would run that on GRUEN.
Note to the writers of ’30 Seconds”, series 2.
The Leo’s video and its withdrawl are the foundation stones of a great episode.
oh yes – to be a fly on that wall – when word got out the video had leaked….
I’m confused.
Is everyone upset about the Leo’s video, or upset it’s been taken down?
(And why is it being discussed here when we should be discussing how one of the most derivative and bland beer ads in history gets recognised almost purely because it comes from a certain agency – clearly not for non-existent results.)
As for the Leo’s vid, I just looked at it and thought it was funny. Hey, it’s a piss take. It’s showing they don’t take themselves too seriously – which is something far too many of our so-called creative agencies do far too much.