Global Awards announce new categories for 2010

New York – The Global Awards®, now in its 16th year of honoring creative and marketing excellence in healthcare communications worldwide, announced several new categories for the 2010 competition.  Four new categories were unveiled, addressing Animal Healthcare; Communication to the Healthcare Professional – Animal Healthcare, Communication to the Consumer/Patient; Animal Healthcare Print; Animal Healthcare Radio; and Animal Healthcare TV.

The newly created Animal Healthcare category is designed to recognize this unique healthcare advertising niche and honor those industry professionals involved in creating compelling healthcare communications for animal health clients.

“Healthcare isn’t’ just confined to humans. The creation of this new animal healthcare category recognizes that.  It’s also motivation to do great work in a totally different field,” commented Hugh Fitzhardinge (pictured on right), Global Awards Board Member, and Creative Director, Ward6, Australia.

Additional new categories include:  Allergies introduced in the Communications to the Professional section, and Computer Generated Graphics in the Art & Technique section.  The Global Awards is continually creating new categories under the advisement of the Global Awards Board Members.  These newly launched categories help keep the competition relevant by addressing the current trends within the ever evolving healthcare communications industry.  

The Global Awards Board, headed by Tom Domanico, Chairman/CEO and Worldwide Creative Director of DraftFCB Healthcare, is represented by prominent international health care professionals who are charged with guiding the judging process to ensure that the competition is continually addressing the needs of the healthcare industry.  And their respected reputations and knowledge of the industry generates prominence for the competition and helps expand the international reach of the Global Awards. 

Last year’s Global Awards Grand Jury™ awarded two prestigious Grand Global Awards, forty Global Awards, and one hundred nineteen Finalist Certificates and received entries from 30 countries around the world.   The Global Awards and Bravo!, a group of Australian healthcare specialists, celebrated the 2009 award recipients at the Global Awards presentation in Sydney, Australia.  Global judging sessions took place in the following locations:  Australia, Canada, Germany, Spain and the United States, and entries were judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising.  

The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products. The Global Awards will begin accepting entries on May 10, 2010. 

All winning entries are featured at: www.theglobalawards.com, and are promoted by our network of representatives in 84 countries around the world.