US, Sydney’s SBS spot wins Round 5 of Sirens

A radio commercial promoting two television programs on SBS, Mythbusters and Man vs Wild, has won the overall and single categories for round five of the 2010 Siren Awards. The spot, called “Back to Back”, was written by Danny Wehbe and David Roberts (pictured) from agency US Sydney. It is the second time an ad for SBS created by agency, US Sydney has won in the 2010 Siren Awards.

Judge and previous round winner, Mitch Mitchell from agency, The Brand Agency in Perth said: “I think ‘Back to Back’ is the clear winner in the single category, it stood out a mile to me as being professionally executed with some great character reads and a nice idea too.”

Writer, David Roberts said the agency was able to cast the real narrator of Mythbusters in the ad.

There were two highly commended ads in the single category. They wereboth for 7-Eleven promoting slurpees and were called “Summer’s GettingHotter” and “Fire Warnings”. Both ads were written by Andrew Woodheadfrom Leo Burnett, Melbourne.

Winner of the campaign category was three ads promoting slurpees for7-Eleven. The ads, called “Fire Warning”, “Sweden and “Full Pool” werewritten by Andrew Woodhead from agency, Leo Burnett in Melbourne.

There were two highly commended ads in the campaign category. They werean ad for Foxtel called “Movie Deal Campaign” written by Ralph van Dijkand Simon Hills-Johnes from Eardrum Sydney and a campaign for Chum dogfood called “Car Ride, Fetch, Mailman” and written by Ant White andRussel Fox from agency Clemenger BBDO, Melbourne.

Winner of the craft category was a spot for Port Adelaide Football Clubcalled “It Starts Here” with sound engineer, Scott Illingworth fromproduction studio, Best FX Adelaide.

There were two highly commended ads in the craft category including anad for the Motor Accident Commission called “Creepers – Work” ,produced by sound engineers, Pete Best and Scott Illingworth fromproduction studio, Best FX in Adelaide. The other was an ad for theCentral Institute of Technology, called “Focus”, produced by soundengineer, Nick Gallagher from production studio, Brainestorm in Perth.

The national Siren Awards are run by Commercial Radio Australia and aredesigned to recognise the best radio advertising in the country. Thisyear’s Gold Siren Winner, equivalent to the best radio ad in Australia,will be announced in Melbourne on May 7, at The Point, Albert Park. Thewinner of the 2010 Siren Awards for creative excellence in radioadvertising will be announced at a breakfast, hosted by Ant and Becks,the new drive time duo on ARN’s Mix 101.1 in Melbourne and Mix 106.5 inSydney.

Entries for round one of the 2011 Siren Awards are now open and closeon May 14.  For more information visit the dedicated website www.sirenawards.com.au.