Champagne corks pop for Orcon + Iggy ‘Together Incredible’ campaign at 30th NZ Axis Awards

March 25 2010, 10:36 pm | BY Kim Shaw | 9 Comments

IGGY583-NEW.jpgThe Grand AXIS at the 2010 CAANZ AXIS awards tonight in Auckland was presentedto Special Group for their Orcon + Iggy ‘Together Incredible’ campaign.The campaign also took out the Titanium AXIS, the Integrated AXIS, theInteractive AXIS plus Gold Awards for PR/Experiental/ Word of Mouth;Digital/Interactive Campaign; Social; and Direct Response.

image.jpgimage[1].jpgimage[2].jpgimage[3].jpgimage[5].jpgimage[7].jpgimage[8].jpgimage[9].jpgimage[10].jpgimage[11] .jpgimage[4].jpgimage[6].jpgimage[13].jpgimage[16].jpgimage[18].jpgimage[20].jpgimage[22].jpgimage[24].jpgimage[25].jpgimage[26].jpgimage[28].jpgimage[29].jpgimage[30].jpgimage[31].jpgimage[32].jpgimage[17].jpgNot surprisingly, Creative Business of the Year was awarded to Orcon.

Other agencies celebrating on the night included Colenso BBDO, Auckland, which took out five Gold Awards, two for Papakura District Council ‘Bleeding Billboard’, two for NZ Book Council ‘Going West’ and one for TVNZ ‘Bulge’; DDB New Zealand won four Gold Awards, two for Coastgard NZ ‘Live Rescue’, one for Cadbury ‘Ring Tones’ and one for Sky Television ‘Chess’; Saatchi & Saatchi NZ walked off with three Gold Awards, all for Rodney District Council ‘Grenade’; and DraftFCB Auckland won three Gold Awards, two for APN ‘Hour Long Letter’ and one for Prime ‘Wooden Stake’. TBWA\Tequila\ Digital\Shift won the Interactive AXIS for Adidas\NZRU ‘Adisynth’ and a Gold Award for Adidas\NZRU ‘Jersey Swap’.

The Sweet Shop won Gold for Direction for Foster’s ‘Dove Love’, while Flying Fish won Gold for Visual Craft: on any screen for Rodney District Council ‘Grenade’.

The Sweet Shop won Production Company of the Year and the Lifetime Achievement Award was awarded to Garry Little, of Digipost.

The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Steve Hansen and Paul Kim from Colenso BBDO, whose early work has begun to gain attention in the industry.

Thisyear’s judging panel, made up of 25 local creatives and fourinternational judges – Bill Wright & James Dawson-Hollis, VicePresident – Group Creative Directors of Crispin Porter + Bogusky -Boulder, USA, John Hunt, Worldwide Creative Director,TBWA\ Hunt\Lascaris, South Africa and Justin Drape,
Executive CreativeDirector of Three Drunk Monkeys – Sydney – were all highly impressedwith the quality of work submitted.

Lastnight’s Axis awards doubled as a celebration of 30 years of New Zealandcreativity. CAANZ president Bryan Crawford reminded the crowd thar thefirst Axis show took place in 1980 – so tonight marked 30 fabulousyears of New Zealand creativity – 30 years of ground-breaking,world-class ads, ideas and personalities.

Says Crawford: “Ideascontinue to remain the real currency of creativity and when it comes togenerating groundbreaking ideas no body comes close CAANZ memberagencies and there production partners. As an industry our creativetalents were put to the test in a very tough environment – and the workon show at Axis is testament to our collective ability to rise to thechallenge and prove once again just how powerful great ideas can be.”

Below is a list of all AXIS Gold winners:

Picture 1003.png

Picture 1004.png