Mark Tutssel visits for one-off presentation
TheMADC, with the support of Leo Burnett Melbourne, is proud to present MarkTutssel for a special one-off presentation on Thursday, March 4, from6pm-7.30pm at the Melbourne Theatre Company.
Tutsselis Leo Burnett’s Worldwide Chief Creative Officer and this year’s Chair of theFilm and Press juries at Cannes. He is a passionate believer that we need togive brands genuine human purpose. Not positionings. Not benefits. And thatthis is the difference between making real human connections and “talkingat people”.
Tutsselwill speak on his definition of humankind in the creative world, which is thephilosophy that sits behind the way Leo Burnett thinks about creative solutionsfor its clients. It’s about creating ideas and experiences that are human-centredand have the ability to transform the way a person thinks, feels and ultimatelybehaves. The ultimate goal of humankind is to create work that enrichespeople’s lives – with content that genuinely moves people.
Tutssel’swork has won many major creative awards including the International AdvertisingFestival’s Cannes Grand Prix and numerous Cannes Lions. Tutssel joined LeoBurnett USA in 2002 as deputy chief creative officer with a brief to raise thecreative profile of the flagship agency. He has overseen creative forKellogg’s, Nintendo, Morgan Stanley, Beck’s and Proctor & Gamble. Tutsselhas chaired and served on a number of awards juries including Cannes, Clios,D&AD, One Show, the ANDY Awards, the ADDY awards, Eurobest, YoungGuns and theAsia Media Awards.
Ticketsfor the Tutssel presentation are free for students with valid ID, $20 for MADCmembers and $30 for non-members.
Tobook email info@madc.com.au or contact MADC on 0411516 517.
8 Comments
I hope he’s not wearing his Kaftan this year
It’s Melbourne. He’ll be safe wearing black.
“…The ultimate goal of humankind is to create work that enriches people’s lives…”
Does Leo Burnett Worldwide still have the Marlboro account?
Fucking Earth Hour.
It’s all leading to fucking Earth Hour. Again.
8.18 – yup, when I worked there, Philip Morris was worth about 25% of global revenue.
Sorry Tuts, methinks that the ultimate goal of humankind may just be to reproduce.
“It’s about creating ideas and experiences that are human-centred” – what a load of absolute trousers
8:18 easy with the cynicism. I think Tuts deserves a little more respect for the things he has achieved in his career and for being the kind hearted person he is.
If you think ‘human-centered’ ideas and experiences are a ‘load of absolute trousers’ I’m afraid you might be in the wrong business. Heaven forbid we should we should try and do something people enjoy and want to be part of. Sorry, the days of pissing people off with advertising are over.
And when he is referring to human centered ideas I’m guessing they aren’t for cigarettes, whether Leo Burnett has the account or not. Just a hunch.
Hey, not so fast 4:27. They may have invented advertising that can be understood by snails, slaters, bumblebees, molluscs and other lesser lifeforms.
4.59 – I worked with him for 4 years. He’s a good bloke and a talented art director.
On the cynicism point. My hunch is that if the Tuts of 10-15 years ago (and certainly the bloke who grew up tough in south wales 30 years ago) could have looked at himself now and seen the kind of stuff he is being wheeled around the world to present, he’d be the first person to shake his head