Coopers ad Could be a Caxton for Showpony
A newspaper ad by Showpony Advertising, Adelaide for Coopers Brewery has been announced as the December/January winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
Agency: Showpony Advertising, Adelaide
Client: Coopers Brewery
Creative Director: Parris Mesidis
Art Directors: Parris Mesidis, Joel van der Knaap
Writers: Andy Scott, Andrew Keble
Says Nancy Hartley, joint creative director of SapientNitro and thejudge of the December/January competition: “The Coopers Ultralight adwins this round for me. Simple, clear and it made me smile. Highlycommended goes to Oreo for Santa’s Place Mat. Neat little interactivenewspaper idea, spot on for the brand. And I was nearly swayed by TheBoxing Day Test ad for TAC – one of the better topical ads in the mix.Maybe I should have been judging with a Coopers Ultralight in hand,rather than a sav blanc.”
Other judges for the 2010 Could Be a Caxtons are:
Ben Welsh – Executive Creative Director, M&C Saatchi, Sydney
Ron Mather – Founder, It’s The Thought That Counts, Melbourne
Julia Elton-Bott – Art Director, Marketforce Perth
Shaun Branagan – Creative Director, AdPartners Sydney
Chris Pearce – Copywriter, Clemenger BBDO, Sydney
The February/March Could Be a Caxton competition is now open forentries. It’s free to enter and anyone can submit nominations. Thecopywriter and art director responsible for the newspaper campaignjudged best of the year’s Could Be a Caxton bi-monthly winning ads,will score an all expenses-paid trip to the 2010 Caxton Awards.
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au.
10 Comments
Since when is Coopers not a KWP account? How out of date am I?
Nice idea and nice execution.
Since KWP stopped winning awards and became another Adelaide agency specialising in boring retail ads.
You can’t argue with the logic. It’s a generic lite beer strat, I guess.
But what’s the point of drinking beer if you don’t get a rush and abandon common sense? Might as well have a lemon squash.
Did Showpony created the Coopers Clear campaign as well??? or was it KWP?
I mean “Plant yourself in a Beer Garden” sounds pretty KWP to me. You know ‘plant’, ‘beer garden’; very clever…
Lame.
KWP is Coopers creative agency, however from time to time Adelaide based Showpony do work on other products and POS and have done for years. It’s not new news that Coopers use other agencies for other products. 62 is done out of Sydney by CRC. The Clear launch was handled by KWP and sales have been through the roof I hear. Cheers.
Clearly, Judgement Doesn’t Matter.
Forced. Like John Holmes at a girl guide jamboree.
Coopers was not a KWP account? Since when has it been changed? I had no idea about this change.By the way it is a nice innovation.