Positive changes and growth at The Lab

The Lab Sydney, a market leader in post production for film, television and commercial projects, today announced positive management changes and investment to help ensure the future growth of the company.

In March The Lab’s GM of the past few years, Lewis Pullen (pictured), moves on to one of Australia’s most prestigious marketing roles, Executive Manager, Marketing for Qantas.

The Lab is a key part of the Omnilab Media group of companies andOmnilab Media’s Managing Director, Christopher Mapp said, “Lewis hasdone a great job managing significant change and implementing newsystems at The Lab which leaves it better prepared for the challengesof a tough market. We all wish Lewis well in this major role at Qantas.With Omnilab Media a partner of Qantas’ it is very good news indeed tosee one of our most senior and experienced executives secure this keymarketing position.”

With Pullen moving on The Lab has secured major industry heavyweightAlistair Stephen to head up the advertising side of their business asExecutive Producer, working closely with current Client DirectorMichael Eder. Steven joins The Lab from Sydney-based VFX house Engineand boasts a who’s who of clients and agencies that he has worked within Australia’s advertising industry.

The Lab’s film and TV division will now be the responsibility oflong-time employee and well-known industry veteran Prue Fletcher who ispromoted to Head of Film and TV. Fletcher has over 20 years experiencein longform production and will report into John Fleming – GeneralManager of Digital Pictures in Melbourne.

Mapp added: “This new structure will take the teamwork and integrationbetween our Sydney and Melbourne facilities to a higher level, helpingus compete better domestically and on the world stage by offering anddelivering true world-class services to our film and TV clients.”

As part of The Lab’s growth and diversification strategy put in placeby Pullen, Alana Watts moves into a new Digital Producer role to helpdrive digital and interactive services for their corporate, advertisingand entertainment clients. This includes the new Swarm Intelligencedigital asset management solution and digital display services launchedat the end of 2009.

Adds Mapp: “This is a very strong management team withextensive experience in digital post production, who will be able totake The Lab through the next chapter of its development. Lewisimplemented a successful and efficient management process at The Labgiving the new team solid cornerstones and foundations to work from.I’m delighted to say that, thanks to his efforts and our new teamstructure, everyone at The Lab is excited about the possibilities that2010 brings and that we are more committed to the pursuit of creativeexcellence for our clients than ever before.”