Vegemite creates ‘History’ via JWT Melbourne
January 28 2010, 8:11 pm | | 5 Comments
Kraft, via JWT Melbourne, has finally launched Vegemite Cheesybite with a printand TVC campaign communicating the premise that it’s Vegemite – butdifferent.
(The spot was originally launched in July last year, at that time asking the Australian public to name the product. The name originally chosen was iSnack 2.0, but as everyone knows there was an immediate public backlash and eventually Kraft settled on the name Cheeybite).
5 Comments
In Asia, the name sounds like vagina.
Just sayin’.
cheezy
11:51pm Is Asia a language?
Maybe provide some clarification: http://www.urbandictionary.com/define.php?term=chee+bye
Anyway, nice work J-Dub.
i like this. and why not. it’s a good solution to recent pr problems. well done.
it works, anything with the vegemite logo on it will sell in oz