303 creates RSVP’s Hottest Tradie campaign
RSVP is yet again on the hunt for Australia’s Hottest Tradie, with people invited to ‘honk’ for your favourite Tradesman around the country. The Tradies of Australia have the chance to win a Ute and a heap of other prizes when they enter. The campaign, created by 303, kicks off with a microsite where you can ‘honk’ for your favourite Tradie, and is supported by online display advertising, a Facebook page and Facebook Connect, EDMs and a radio promotion. The ladies (and men) of Australia will vote for their regional favourites online before deciding on the national winner at an event in Sydney in the New Year.
Says Nic Chamberlain, 303 head of digital: “We’re giving the women ofAustralia the chance to get their own back, all good fun. The socialmedia element of this campaign is really important – We’ve addedFacebook Connect to the site to get maximum reach, and the Facebookpage will support the campaign throughout.”
Says Lija Jarvis,marketing director of RSVP: “We are really excited to again belaunching RSVP’s Hottest tradie campaign and 2010 is certainly shapingup to be bigger and better than ever. 303 has developed a digitalstrategy and a fabulous creative platform. The campaign is very muchgeared around engagement and positioning the RSVP brand around summerfun an Aussie irreverence – encouraging tradies to enter and women tovote and do what women do best – share information with all theirgirlfriends.”
303
Creative Director: Julian Watt
Creative: Dave Tatchell
Head of Digital: Nic Chamberlain
Business Director: Simon Murphy
Web Director: Paul Hamilton
RSVP
Marketing Director: Lija Jarvis
Natalie Godward: Campaign Manager – Transactions Division
John-Paul Talbot: Brand Manager
15 Comments
This idea makes me want to honk alright!
RSVP = Class
Nice how they’ve added a tradesman’s entrance.
I thought this had already been done by RSVP.
Better.
Honking= familiarity
going through the facebook fans, a lot of the girls at 303 are big on their internet dating.
what man drought?
honk if you like this idea
silence follows
I’m with 4:17. What a waste of a great opportunity.
I like dating white honkies. Is that wrong?
303 is on a run. The festival TVC and now this. Maybe a little more time on the work and a little less on the PR writing?
Oh, 303 did that student/home video jobby thing for Festival of Sydney. Well….
11.08.
Looks like the festival homevideo crew were also behind the hump girl production too. Same director, same dp, same editor…
Embarrassingly bad.
Tradies are hot if you like blokes who get on the piss after work every night, come home and vomit.
As for going to the gym and pumping up!
Get into the real world wanker advertisers.
RSVP have done some bloody good work, I quite like this campaign.