The Work 2024 Contenders: Elevencom

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Elevencom’s Top 3…

Domino’s: You deserve MORE
Elevencom
Research told us, in the middle of a cost-of-living crisis, QSR chains had dropped the ball on generosity and consistency. Domino’s decided to get back on the front foot with the launch of their most generous pizzas ever as part of a new range and a renewed commitment to delivering more for every customer and every occasion. The MORE campaign, which launched across video, digital outdoor channels, was the foundation for delivering the best Domino’s sales in six years.

Domino’s: Aussie Lamb
Elevencom
In a major collaboration with Meat & Livestock Australia (MLA), Domino’s introduced a new range of premium Aussie Lamb pizzas to coincide with MLA’s annual mega campaign. The key link between the two campaigns was the legendary Sam Kekovich, Australia’s official Lambassador. Taking Sam to the streets on a Domino’s delivery bike reinforced the message that Domino’s was making premium Aussie lamb affordable and convenient for all Australians.

The Cheesecake Shop: Happiness Baked Daily
Elevencom
The Cheesecake Shop engaged Elevencom to completely refresh every consumer touchpoint of their brand, ranging from a new logo and brand identity, new packaging and store designs, as well as a major new advertising campaign. Building on the huge nostalgia Australians and New Zealanders have for the brand, we are giving new reasons for a new generation of consumers to enjoy a treat from the Cheesecake Shop every day.

The deadline for Campaign Brief’s The Work 2024 has now closed. If your company entered The Work and would like to showcase your work in our Contenders series please email ricki@campaignbrief.com.