Winnings launches new ‘Welcome Home’ brand campaign via Step Change
Winnings has just launched a new brand campaign via Step Change, introducing ‘Welcome Home’ as its new positioning line into 2024.
The 30 second film showcases its Flagship Redfern Showroom and features an interesting character named Christine.
Says Daragh Ledwidge, creative director, Step Change: “The film portrays how much our main character loves the warm welcome and homely in-store experience you only find at Winnings. Without giving the storyline away, Christine may like the experience a little too much.”
When it comes to renovating your home, at Winnings you can reimagine your home at ours.
Says Ashton Bishop, head of strategy, Step Change: “The evolution to Winnings, Welcome Home gives customers the sense of feeling right at home as soon as they walk into a Winnings showroom. With world-class appliances at your fingertips, product experts to greet you, the aroma of fresh coffee beans and their culinary masterclasses, you simply won’t want to leave.”
The music was composed by classical music royalty Elena Kats-Chernin and produced by Heckler and Heckler Sound.
Says Harry Boileau, general manager, Winnings: “Our Showrooms are designed to provide the ultimate immersive and inspiring shopping experience for customers looking to renovate and make their house a home. As a century-old business we have continued to innovate the customer experience and the campaign showcases our transition from Winning Appliances to Winnings, a destination where customers can shop for their entire home including kitchen, laundry, bathroom, living and alfresco. When it comes to renovating your home, at Winnings you can reimagine your home at ours.”
The campaign will be showcased on broadcast TV, OOH transit, outdoor billboards and social.
Creative Agency: Step Change
CEO/Head of Strategy: Ashton Bishop
Creative Director: Daragh Ledwidge
Client Success Manager: Angie Sayer
Designer: Leo Guevara
Designer: Mark Deutsch
Production Company: Heckler
Post Production Company: Heckler
Audio Post Production: Heckler Sound
Music Composer: Elena Kats – Chernin
Client: Winnings
Chief Executive Officer: John Winning
Chief Strategy Officer: Katharina Kuehn
General Manager: Harry Boileau
13 Comments
Is this for real? Possibly the worst campaign I have ever seen on here.
Ahahahha I love it! I’d probably do the same if I was hosting ???
#winning
Winnings is winning
Just waiting for all the Step Change staff to tell us how amazing this is.
A proper idea, beautifully brought to life. You can almost smell that fish from here. Yummmmmm.
2 logos in the OOH. Nice
What a genuinely clever idea. It completely fooled me with a killer punchline. Winning(s) every step of the way.
A proper idea? Would you mind enlightening us?
There’s a pretty funny idea lurking beneath the execution. Most of us have been in this game long enough to know that this is was not the script that was originally sold in.
No director credit. something’s fishy.
No need to keep commenting on your own work. I agree with the first comment.
I can tell this is not winning anyone over.