The Work 2023 Contenders: Cocogun
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…
MissingSchool: Don’t You Forget About Me
Cocogun
Research shows that the isolation felt by seriously sick kids who can’t attend school causes their learning, relationships, and wellbeing to suffer. MissingSchool uses bespoke technology to keep them connected with their schoolmates and their education. We created a poignant and powerful campaign across film, ooh and digital, to drive awareness and donations.
AMEX Australia: Points of Inclusion
Cocogun
AMEX Australia has been a proud sponsor of LGBTQI+ organisations and events for many years. Supporting changes that allow all people, regardless of sexual orientation or gender identity, to be respected and valued. For this initiative, we turned ‘point of sale’ into ‘point of inclusion’ – at an epic scale – by using the iconic yet functional ‘American Express accepted here’ POS sticker as a display of LGBTQI+ inclusion. It became a hugely popular POS item, with thousands of retail partners across Australia displaying it prominently – turning whole streets and suburbs into visible celebrations of inclusion.
Moomoo: Take Charge
Cocogun
We launched moomoo in Australia across a fully integrated campaign with the help of an iconic orange cow called NiuNiu. The campaign calls for people to ‘take charge’ of their finances with the help of the app. An intentionally lo-fi track to sit as a bed for our lead actor’s charming, relatable vocal performance which reflected the feeling of easy confidence that trading on the moomoo app provides. The idea was for the track to feel not too polished, but playful, catchy and extremely earwormy.
Harrison.ai: Artificial Intelligence meets human intelligence
Cocogun
Harrison.ai is rapidly growing technology company that’s on a mission to raise the standard of healthcare for millions of patients every day, through AI technology. We reimagined their brand identity and brought it to life across a comprehensive suite of touchpoints, from a highly interactive website to social media assets and office branding.
Anti-Slavery Australia: There’s Only Us
Cocogun
Ahead of March 25th – International Day of Remembrance of the Victims of Slavery – we launched a national press and social campaign to drive awareness, engagement and donations for Anti-Slavery Australia. The campaign, which ran across the AFR, The Australian, The Age and The Sydney Morning Herald, reminded Australians that although fictional action heroes won’t ride in to help victims of slavery, real forces for good exist in the form of organisations like ASA and their partners.
VIEW THE CIA AD
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VIEW THE MAVERICK AD
The final deadline for Campaign Brief’s The Work 2023 is Monday May 15. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.