The Work 2023 Contenders: The Producers
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…
Southern Cross Austereo: Restaurant Dance
Production Company: The Producers
Director Cameron March, and freelance creative Christy Peacock collaborated with choreographer Marko Panzic and the SCA marketing team to transform the mum into a 90s diva dancing on the restaurant table top, complete with dance troupe, sequins and disco light show as she embraces her love of 90s music. Not even the arrival of bemused 2Day FM breakfast radio hosts Dave ‘Hughesy’, Erin Molan and Ed Kavalee can break her stride when they arrive for dinner at the same restaurant.
Dabble
Creative Agency: DDB
Production Company: The Producers
Roger the Real Human has appeared on the Dabble app as a new betting tipster, seeding bets within the Dabble community that have since been copied thousands of times. He’s been chattin with fellow punters, creating multis, and failing miserably to act and talk like a real person. And now, he’s gone live in advertising as well, with various activations and campaigns planned across upcoming major sporting events. The campaign was directed by freelance director Jesse James McElroy via the Producers.
Repco: Centenary
Creative Agency: Thinkerbell
Production Company: The Producers
Automotive retailer Repco has launched a new brand campaign in celebration of 100 years on the road. This celebration of iconic bits of car history, racing moments, and pop culture has been carefully crafted to remind Australia and New Zealand of Repco’s deep connection to auto culture. From winning F1 championships to helping you fix your first car – Repco’s been riding shotgun through it all.
Neds: Open Groups
Creative Agency: The Monkeys, Part of Accenture Song
Production Company: The Producers
What starts as a few mates pulling up at a pub booth, very quickly becomes hundreds of enthusiastic punters all sharing a place at the table together. There’s visual WOW factor to how we crafted the scale of this idea. Having the camera take us on a journey of how we live up to the Neds Level mantra, with the greatest group chat of punters anyone has ever seen.
Treasury Wine Estate: Australian Open
Creative Agency: Splash
Production Company: The Producers
Centred around Pride Day at the Australian Open (AO), the campaign makes a toast to the colourful spectrum of sexual orientation and gender identity, celebrating love and inclusion for all. The campaign launched on the first day of the AO, and stars TV presenter and AO Glam Slam host Brihony Dawson alongside drag icon and stylist Aysha Buffet (Rian Difuntorum) in a cheeky yet heartfelt film connecting ‘love’ in tennis with everyday members of the LGBTQIA+ community.
The deadline for Campaign Brief’s The Work 2023 is Monday May 8. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.