The Work 2023 Contenders: VANDAL

April 21 2023, 10:55 am | BY Ricki Green | No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…


The IconicRunway X
Production Company: VANDAL
VANDAL was proud to help Australia’s biggest online fashion retailer THE ICONIC take a big leap into the world of web3 with a Metaverse-themed Spring/Summer ‘23 fashion show.

In a one-night-only event, The Iconic’s multi-dimensional Runway X gave guests and viewers at home a glimpse into a future where reality is reimagined through a lens of limitless possibilities; where we can co-exist in both the real and virtual spaces and cross the boundary between those worlds at will.

The concept was brought to life by large-scale ‘metamirror’ screens, choreographed models and their dancing avatars, known as ‘metamodels’. It was also THE ICONIC’s most inclusive runway show yet, in a night that celebrated diversity in all its forms, real and virtual.

As part of the event, VANDAL also created and minted THE ICONIC’s first NFT, which was auctioned on the night, raising money for Thread Together, an organisation with a mission to improve sustainability in the world of fashion.


BBC First: Unravel the Drama
Creative Agency: BBC Studios Creative, APAC
Production Company: VANDAL
Follow the thread and unravel the drama with BBC First. VANDAL rebranded BBC First and delivered a beautifully crafted brand for a premium channel.

VANDAL created 5 brand idents: ‘Tempt Fate’, ‘Plot Twist’, ‘British Drama’, ‘Web of Lies’ and ‘Dark Side’, each ident showing script threads that entwine, unravel, twist, turn and weave, representing the premium drama found on BBC First.

From thrillers to crime dramas, classic and modern literary adaptations, intriguing real-life stories and contemporary tales of everyday life, BBC First new brand identity brings the best of British drama together in one place.


Australian Pork: The Deadpan Truth
Creative Agency: Noble Brands Worldwide
Production Company: VANDAL
We follow an iconic Aussie pig farmer who shows us the benefits of buying Australian Pork.

 

The deadline for Campaign Brief’s The Work 2023 is Monday May 8. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.