The Work 2023 Contenders: Rabbit

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…

P&O Cruises: We Are The Destination
Creative Agency: The Monkeys
Production Company: Rabbit
Travel sucks. Missed connections, delays, long haul flights, lists, screaming babies, terrible food and waiting. A whooole lot of waiting. But a cruise ship isn’t a mode of transport. Once you are on board, you have arrived. So why travel when you can cruise? Through abstract metaphorical set pieces, uses mirrors to create a surreal world full of intrigue, claustrophobia and internal feelings of the weary traveler. Ending with a sense of ease and release on the open deck of a P&O cruise.

Hunt & Brew: Always Hunting
Creative Agency: Sunday Gravy
Production Company: Rabbit
Hunt and Brew relentlessly searches the world for the perfect coffee beans, then painstakingly crafts them into a RTD coffee of the highest quality – one that isn’t filled with sugar – just cold brew coffee, fresh milk and that’s it. Working with Sunday Gravy, the team recognised that actually, we’re all just trying to find the best coffee in our local area. To launch the brand platform, ‘Always Hunting’, combined some nostalgic footage and a rather unreliable narrator with an agenda to sell coffee. The result is a campaign as unique as the product itself.

Qantas: I Still Call Australia Home
Creative Agency: The Monkeys
Production Company: Rabbit
Amidst the pandemic-induced isolation, Peter Allen’s words “someday we’ll all be together once more” resounded with a deeper significance. Capitalising on this sentiment, we designed a campaign that would rekindle Australians’ love for travelling and Qantas. The film took viewers on a heartwarming journey across epic landscapes, vibrant cities, and overseas destinations, backed by international expats and Qantas staff themselves. A visually stunning tribute to the Spirit of Australia at its best, the film left a lasting impact on audiences.

 

The deadline for Campaign Brief’s The Work 2023 is Monday May 8. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.