The Work 2023 Contenders: Bear Meets Eagle On Fire
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…
NRMA Insurance: Until Then…
Bear Meets Eagle On Fire
NRMA Insurance asked us to create a campaign to breathe fresh meaning and resonance into their iconic brand positioning of ‘Help’. We believed there was a bigger promise of ‘HELP’, a more human offering, to be there for whatever goes wrong.
We created ‘Until then’ – an imaginary world where accidents and disasters prevent themselves, and as such, insurance is no longer needed. Until that world exists, people will still need help, which is why NRMA Insurance is here.
Rivalry: PM Fighter
Bear Meets Eagle On Fire
Rivalry is a North American-based online betting company that specialises in the e-sports category. Our brief was to help them launch in Australia, a saturated market where they had zero presence.
To gain publicity we tapped into the Federal election battle that was getting all the nation’s media attention at the time and created a different way to vote. With their fists.
In PM Fighter, an online 16-bit boxing game, players could choose to fight as either candidate.
They could then share victory posts to their socials and go directly to Rivalry’s website to place a bet on the real election fight.
ROLLiN’: Times is Tough
Bear Meets Eagle On Fire
As a brand built for younger drivers, ROLLiN’ Insurance understands that in the current cost of living pinch, it’s often the fun things that this audience have to sacrifice.
To help make up for some of those lost joys, we launched ‘Times is Tough’ – a weekly coupon book that drops everything from a crate full of classic hip-hop vinyl, cheeseburgers on the regular for a year, to the world’s greatest cereal library.
Running across Facebook and Instagram, the coupons give anyone who follows ROLLiN’ Insurance a chance to win back a bit of fun that they might have otherwise cut out of their budget.
NRMA Insurance: Safe Always Arrives
Bear Meets Eagle On Fire
NRMA Insurance asked us to create a road safety message for the summer holiday season, the time of year when people take to the road en masse and travel long distances by car to visit family and their holiday homes. It is also the time when most road accidents occur.
Our campaign, ‘Safe always arrives’ showed a series of cinematic images that capture the anticipation of a loved one’s arrival, and featured across heavily travelled, rural roads.
Bear Meets Eagle On Fire: Matches (self promotion)
Bear Meets Eagle On Fire
We wanted to find a unique way to say ‘Hello’ to potential clients and industry friends playing off our unusual name. We also wanted to create something they might keep, so the matchbooks were, quite literally, conversation starters, encouraging everyone to set fire to things – from hopes and witches to dancefloors and doobies.
The deadline for Campaign Brief’s The Work 2023 is Monday May 8. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.