Bestads Six of the Best Reviewed by Marco Versolato, CCO, Wunderman Thompson, Singapore

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Marco Versolato, chief creative officer at WPP@Unilever/Wunderman Thompson, Singapore.

BEST TV
With some reference from PlayStation “Mountain” ad from 2003, “The Ball of Yarn” for Winamax got my choice as best TV of the week. Very well executed, with interesting art direction on the cat’s masks and a nice idea: cats love to run after balls of yarn, nice idea to show how people love to compete and win. Also, I liked the ending showing the opposite, what cats hate the most: water. Right duration and nice build up making the engagement high. READ ON…