The Work 2022 Contenders: Connecting Plots

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Tourism Australia: Tune into Aus: Australia x Flight Facilities
Connecting Plots
“Tune onto Aus’ is a collaboration with Flight Facilities and the Melbourne Symphony Orchestra, whose spine tingling live recording of James Curds’ ‘Got To Have’ is reimagined in 8D audio against stunning scenes of Australiana and unique moments of rejuvenation, expressed through powerful visual metaphors. The film is part of the ‘Australia in 8D’ project which has reached over 200 million people worldwide helping to maintain desirability with international travelers while borders were closed due to the pandemic.

Fantastic Furniture: When it feels like home, you feel like you.
Connecting Plots
‘When it feels like home, you feel like you’ proves that with everyday low prices and on-style furniture Fantastic helps to enrich our homes by allowing life’s precious moments to play out. The campaign invites audiences to quietly observe unguarded moments of comfort, humour and honesty – all to the backdrop of Fantastic Furniture.

Menulog: The 420 Hijack
Connecting Plots
Menulog’s MO is to target youth. And Snoop Dogg had really delivered for us. But Snoop’s contract had expired leaving a gap in our advertising. So, we needed to find something from his world to keep people engaged, without the mega-star price tag. So, we looked at his favourite days of the year. The 20th of April a.k.a 4/20 or international weed day. This sparked an idea for a tactical campaign brought to life in PR, social and digital. We baked a daily $4.20 discount into our app that only appeared at 4:20pm. Then we posted, tweeted and snapped juicy hints also at 4:20pm everyday. We painted a giant mural and put up some mouth-watering posters on the 420 bus route, created a 420 error page and finished by inviting youth media to celebrate the campaign and help distribute $420 Menulog Munchie Vouchers to anyone who discovered what we were up to.

The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.