Saatchi & Saatchi Australia picks up one Gold Lion and one Silver Lion in Cannes Direct Lions; Clemenger BBDO Melbourne secures Bronze
June 22 2021, 10:15 pm | | No Comments
Saatchi & Saatchi Australia has scored a Gold Lion and a Silver Lion in the Cannes Direct Lions, celebrating targeted and response-driven creativity. Saatchi & Saatchi secured the Gold and Silver for The Royal Australian Mint ‘Donation Dollar‘. Clemenger BBDO Melbourne has picked up a Bronze Lion in the category for Victoria Bitter ‘VB Solar‘.
In the Direct Lions, 64 Lions were awarded from 1,978 entries: 13 Gold, 20 Silver and 30 Bronze and the Grand Prix was presented to DAVID, Madrid / DAVID, Miami for ‘Stevenage Challenge’ for Burger King, a campaign encouraging people across the world to try and transform Stevenage FC into the biggest football club online.
Direct Jury President, Reed Collins, chief creative officer, Ogilvy APAC: “It was unanimous amongst the jury. Everybody thought that this stood above the rest of the work as a benchmark for Direct. It was a spectacular insight, idea and understanding of hacking the system.”
