Saatchi & Saatchi scores Gold Lion at Cannes Outdoor Lions; CHE Proximity takes Bronze
June 21 2021, 11:15 pm | | No Comments
Saatchi & Saatchi Australia has scored a Gold Lion at the Cannes Outdoor Lions for The Royal Australian Mint ‘Donation Dollar’. CHE Proximity Sydney has been awarded a Bronze Lion for Samsung ‘Microcodes’.
The Outdoor Lions, which celebrate ideas that leverage public spaces to communicate a message or immerse consumers in a brand experience, saw 2,052 entries from which the jury awarded three Grands Prix, as well as 13 Gold, 21 Silver, and 27 Bronze Lions. The Grands Prix went to: Burger King’s campaign ‘Day 35’, ‘Day 28’, ‘Day 32’ created by Burger King, Miami / INGO, Stockholm / DAVID, Miami / Publicis Romania, Bucharest; as well as Publicis Italy, Milan, for Heineken’s ‘Shutter Ads’; and Publicis Conseil, Paris, France, for ‘Renault – Village Electrique’.
