The Work 2021 Contenders: Cummins&Partners
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Jeep: Working Far From Home
Cummins&Partners
In 2020, the concept of remote working went from a luxury to necessity, with most businesses embracing working from home in some form. But once local travel restrictions started to ease across Australia, Jeep decided to pose a challenge to those enjoying their new found flexibility. Designed in collaboration with a world-leader in modular architecture, Jeep created the ultimate off-grid office, transported it to rugged North West Tasmania, and encouraged intrepid Australias to try “Working Far From Home” for themselves. To help them get there, Jeep also threw in the ultimate work car, a Jeep Gladiator. So far, over 5000 Australians have applied for the gig, proving that working far from home is here to stay.
WIRES: Koalas Of New York
Cummins&Partners
Over 1 billion of the world’s unique wildlife died in the Australian Bushfires, with even more being displaced from their natural habitat. So we created Koalas of NYC. An initiative with a simple purpose: Raise awareness and unite the global community around the devastation happening in Australia, and how to help. By placing plush Koalas in a new habitat – New York City streets – we encouraged people to donate to WIRES, who look after Aussie animals and restore their natural habitat. The project not only warmed the hearts of New York City, but it captured the attention of news outlets all across the world. Prompting us to take the Koalas to LA, London, Switzerland and beyond, with global celebrities like Courtney Cox, Kylie Minogue, Lewis Capaldi getting on board to help spread the message even further.
Sapporo: Refined By Rebellion
Cummins&Partners
Sapporo’s origins story is one of legend. A Japanese tale of rebellion. What better way to tell such a story than in a distinctly Japanese art form, one long seeped in counterculture: manga. We created a full manga-style comic book to tell the story of Sebie Nakawaga, a young Japanese man who defied an empire to travel the world in search of beer. To lend the project the credibility it deserved we scoured the globe for a genuine manga artist to retell the story with historical accuracy and artistic authenticity. With a whole book’s worth of beautiful artwork, we then repurposed the panels and splash pages to create attention-grabbing OOH, and dynamic motion comics for digital.
The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.