Former LIDA managing director Victoria Curro to lead R/GA Sydney in the role of managing director

R/GA Australia has announced that Victoria Curro will join as managing director, Sydney from 25 November.

During a 19 year industry career, Curro (pictured above with Michael Titshall, R/GA Australia VP managing director) has built a reputation as an innovative thinker, inspirational leader and change-maker. She comes to R/GA from LIDA, part of the M&C Saatchi Group, where she has spent over 3 years as managing director. Instrumental in establishing LIDA in Australia, Victoria also led the business to significant growth, creative success and recognition as the The AFR’s Most Innovative Media & Marketing Company.

Prior to LIDA, she held senior agency roles including strategy partner at Lavender, managing director of McCann Sydney and head of direct marketing and board member of George Patterson.

Curro is also a passionate advocate for diversity and developing young talent, having established networking groups for senior female marketers, serving as a mentor, and sitting on the advisory board for the UTS Advanced MBA Course.

Says Michael Tishall, VP managing director, R/GA Australia: “We’re thrilled to have a passionate innovator like Victoria aboard. With a shared ambition of enabling people to do the best work of their career and track record of helping brands capitalise on new opportunities, there could be no-one better at the helm of R/GA Sydney.”

Says Curro: “I’ve admired R/GA from afar for many years and am thrilled to be given the opportunity to lead the Sydney office. R/GA is a business that lives its purpose and is exceptionally well placed to lead an industry that is being disrupted. I’m excited to be joining Michael and the team across Asia to help grow the network in this region and together enable our clients to transform at speed.”