Universal Music Australia’s creative agency BRING hires Adam Ireland as GM, brand partnerships

Universal Music Australia’s creative agency, BRING, has today announced that Adam Ireland has been appointed as general manager, brand partnerships.

Reporting to Roddy Campbell, managing director BRING, Ireland will focus on building commercial relationships and identifying brands who understand the power of investing in music and value the opportunity to work with some of the leading global and domestic artists via the world leader in music-based entertainment, Universal Music Group.

With recent data indicating that music is the number one passion for multiple generations, artists’ influence in shaping culture has never been higher. Ireland will tap into BRING and Universal Music Group’s extensive custom insights and unrivalled talent access, to assist in crafting culturally compelling campaigns across live events, branded content and media solutions.

Ireland joins most recently from sports storytelling platform AthletesVoice, where he held the position of chief revenue officer.

Says Ireland: I’m thrilled to be joining Roddy and the BRING /Universal Music Australia teams to help brands engage in partnerships and to participate in a truly incredible opportunity. There is endless data showing music is the number one passion point but, with authentic partnerships, brands can now reach new audiences and, with so many creative options available, it’s pretty hard to ignore.”

Says Campbell: “We’re excited to welcome a senior sales leader of Adam’s calibre to the growing team at BRING. We saw a lot of parallels in his experience in helping brands win with the right partnerships with talent and passion point marketing. No doubt his varied media experience will be valuable, as we evolve our offering with bolstered distribution and insights.”