Swinburne University appoints Initiative as new agency following a competitive tender process

Renowned as an educational institution highly committed to innovation, Swinburne University of Technology has appointed Initiative to oversee the University’s advertising portfolio, following a competitive tender process.

The appointment sees Initiative continue as the advertising partner for Swinburne University of Technology, having won the business initially in 2015.

Initiative’s multi-channel assignment for Swinburne University of Technology will see advertising strategy, planning and execution focused on building awareness and consideration of the quality of tertiary courses offered by the University, awareness of its recruitment programs and events to ensure Swinburne University of Technology is a preferred choice for prospective for students among a wide choice of tertiary education options available.

Says Sarah Graham, CMO, Swinburne University of Technology: “Initiative has been a strong partner for us in understanding our commitment to innovation and creativity. Through the tender process they demonstrated superior capabilities in developing novel approaches to ensuring we are maximising our media spend.”

Says Melissa Fein, CEO, Initiative Australia: “We have enjoyed a successful and effective partnership with Swinburne University of Technology, as well a deep appreciation of their goals and challenges. We’re delighted to continue our partnership and look forward to evolving our work in line with new media opportunities into the future.”