Swinburne University of Technology’s ‘One Idea’ takes out 2017 Advertising Capstone challenge

Over 100 students from Swinburne and UQ have competed for the opportunity to ‘pitch’ to Leo Burnett Melbourne/7-Eleven as part of the 2017 Advertising Capstone challenge. Students had one semester to address the demanding ‘live brief’ for Slurpee supplied by Leo Burnett, Melbourne for and on behalf of its client 7-Eleven.

Four teams made the finals, with this year’s winner coming from Swinburne, and the runner up from UQ. That winning team was One Idea made up of Rebekah England, Felicia Leong, Ruby Mazzocco and Daniel Vesel who presented an outstanding Advertising campaign solution for Slurpee.

The runners up were Millennial Falcon from UQ (Glenn Andrews, Anna Hanigan, Hamish Litster). Other finalists included Loup Creative from Swinburne (Matthew Andrews, Monique De Castella, Chevy Leahy, Euan MacDonald, Sylvana Mass), and Clean Slate Media from UQ (Kate Cawood, Holly Green, Timothy Harm, Lauren Jannusch, Hayden Tozer).

Many thanks to Leo Burnett Melinda Geertz (CEO, Australia), Ilona Janashvili (director of integrated strategy), Lauren Isaak (planner), Michelle Walsh (creative director), Julia Sheehan (senior account director), Quinlan Nguyen (senior account manager), Tiernan Lacey (account executive), and to 7-Eleven Paul Wallace (digital marketing manager), Cameron Lindley (Slurpee senior brand manager) and Laura Davis (Slurpee brand manager).