Bel Australia appoints GPY&R Melbourne as its new agency partner following a competitive pitch
GPY&R Melbourne has today announced that Bel Australia has appointed the agency as its new creative and strategic partner, following a competitive pitch.
Bel Australia is the local division of Bel Group that manages over 30 brands globally, including The Laughing Cow, Mini Babybel and Boursin.
Says Frederic Dauba, marketing manager, Bel Australia: “Throughout the process, GPY&R Melbourne showed they understood the Australian marketplace and how our brands can push through the clutter of the snacking category. We have some exciting plans and look forward to working collaboratively with GPY&R.”
Says Julian Bell, managing partner, GPY&R: “It’s a privilege to be working with some of the worlds’ most famous household brands. We know FMCG is a hotly contested category, and standout creative work is a real differentiator. Bel Group have some fantastic plans for the future that include some significant product launch and we look forward to working with them closely in the future.”
5 Comments
…is this what it has come to at Patts? Very sad demise of a once great icon of the industry.
Pats are the new Big Red!
Forget Gold Lions. FMCG awards from now onwards! Woop!!
Would you have a go at an agency for winning a new client? Geez, how sad is advertising that we’ve reached this point. Pathetic.
Well done Patts on winning a piece of business that will employ people. No doubt you’ll do some work that is great. Good luck.
They’re stilling winning plenty of lions last time I checked.
@cheese… around 40% of Lions are for FMCG packaged goods brands. Must be terrible things to win. Would you like to have another try?