Clemenger BBDO, Melbourne leads OZ agency pack at shortlist stage of 2016 Clio Awards

The first round of finalists have been announced for the 2016 Clio Awards in Film, Print, Print Technique, Out of Home, Direct, Engagement/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, Integrated Campaign, and Student.

Australia has secured 18 finalists led by Clemenger BBDO Melbourne with 10. Clemenger BBDO Melbourne’s ‘The Boys‘ campaign for Bonds has been shortlisted nine times; twice in Branded Content, three times in Direct, twice in Film, once in Integrated Campaign and once in Out of Home. Clemenger BBDO Melbourne’s ‘Rate My Roof‘ campaign for Origin Energy has been shortlisted once in Digital/Mobile.

Leo Burnett Melbourne has scored three finalists for Headspace ‘Reword‘ in the Digital/Mobile, Digital/Mobile Technique and Innovation categories.

Australian agencies scoring one finalists each include Saatchi & Saatchi Sydney for Toyota ‘LandCruiser Emergency Network‘ in Engagement/Experiential; Cummins&Partners for Doritos ‘Ultrasound‘ in Film; Leo Burnett Sydney for Samsung ‘BrainBAND‘ in Innovation; J. Walter Thompson Melbourne for Melbourne Queer Film Festival ‘To Russia With Love‘ in Out of Home and J. Walter Thompson Sydney for Parkinson’s NSW ‘Stairs/Mountain, Tap/Nut, Door/Nut‘ in Out of Home.

Finalists in the remaining categories will be announced over the next couple of days.

Gold, Silver and Bronze winners will be announced on September 12. Select Gold winners will be elevated to Grands and presented on stage during the event on September 28th. Grand winners will not be announced until the night of the event.