Australia scores 17 finalists in The One Show’s Branded Entertainment, PR and Radio categories
The One Club has today announced the finalists in the Branded Entertainment, PR and Radio categories for the 43rd Annual One Show Awards, the most prestigious worldwide competition celebrating the year’s best in all forms of advertising, design and marketing communications.
Australia has scored six finalists in Branded Entertainment, six finalists in PR and five finalists in Radio.
BRANDED ENTERTAINMENT
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Branded Entertainment: Innovation in Branded Entertainment – Innovation in Branded Entertainment
Branded Entertainment: Brand or Product Integration into Storyline – Film
The Monkeys / Sydney + Rabbit / Sydney + Song Zu / Sydney + The Butchery / Sydney
Branded Entertainment: Online – Short Form Videos
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Branded Entertainment: Branded Online – Branded Online
Leo Burnett / Sydney + The Pool Collective / Sydney Canon Australia ‘Decoy’ Branded Entertainment: Online – Short Form Videos
Clemenger BBDO Melbourne / Melbourne
Myer ‘Wonderful Hold Music’
Branded Entertainment: Music – Music
PUBLIC RELATIONS
DDB Group Melbourne / Melbourne
Public Relations: Public Affairs / Politics / Lobbying – Public Affairs / Politics / Lobbying
Public Relations: Brands, Products & Services – Brands, Products & Services
Atomic 12 / Sydney
Public Relations: Brands, Products & Services – Events & Experiential
Public Relations: Brands, Products & Services – Media Relations
Marketforce / Perth
Public Relations: Response / Real-Time Activity – Response / Real-Time Activity
Whybin\TBWA Group / Melbourne
Public Relations: Brands, Products & Services – Brands, Products & Services
RADIO
Clemenger BBDO / Melbourne
Myer ‘Wonderful Hold Music’
Radio: Innovation in Radio – Innovation in Radio
Leo Burnett / Melbourne + Gusto Music / Melbourne + The Promotions Factory / Sydney
7-Eleven ‘Slurpee Sound Cups’
Radio: Innovation in Radio – Innovation in Radio
The Works / Sydney + Southern Cross Austereo / Sydney
Sea Shepherd ‘Ultimate Death Scene’
Radio: Public Awareness – Single – Public Awareness – Single
Eardrum / Sydney
The Life Foundation ‘Mummy buy me a teddy bear
Radio: Public Awareness – Single – Public Awareness – Single
Radio: Public Awareness – Single – Public Awareness – Single