Simonds Homes pushes its ‘Greatest Ever Upgrades Sale’ in new campaign via T20 Group
T20 Group has launched a new campaign for Simonds Homes.
The brief was to promote Simonds Homes’ Greatest Ever Upgrades Sale, and do it differently.
Simonds national sales manager, Colin Bischof, and national marketing manager, Michelle Nichols are pleased with this fresh take on the sale.
Says Bischof: “Both commercials are not only different to anything Simonds have ever done, they’re unique to the housing industry.”
Says Nichols: “It’s increasingly difficult to gain the attention of the market, and these ads are different and watchable enough to do that.”
Launched April 1, the campaign will be on air until late May, appearing across metro Melbourne, regional Victoria, Adelaide and Brisbane, and will be supported by targeted press, radio and POS collateral.
The campaign was produced entirely in-house, giving T20 greater creative control, and making the whole production process more nimble.
Client: Simonds Home
National Sales Manager: Colin Bischof
National Marketing Manager: Michelle Nichols
Agency: T20 Group
Client Business Manager: Nicole Howard
Creative Directors: Matthew Ellis, Andrew Panozzo
Creatives: Bec Griffiths, Chris Maplestone
Agency Producers: Lee Robinson, Luke Coulson
Director: Christopher Sferrazza
Post: Manimal Post
Sound: Bang Bang Studios
3 Comments
That’s pretty convoluted. ‘Different’ ideas have their place, but not when they take overshadow the point the ad is supposed to communicate.
Liked the deliberate over-the-top nature of these.
Nice one guys.
Nice one Mapes