Passion Pictures signs director Axel Courtière
Passion Pictures has announced the addition of French director, Axel Courtière, to its roster of TVC talent in Australia and New Zealand. Courtière is represented worldwide by Passion, working out of its Paris and Melbourne studios.
Renowned for his beautiful art direction and graphic approach, Courtière cleverly fuses live action, 2D, 3D and in-camera, elevating mixed-media to a new level. Considered an expert on colourful, rhythmical direction, Courtière brings to Passion a wealth of enthusiasm and curiosity, and an artistic freshness, driven by his synthesis of techniques.
Hot on the heels of his successful Lacoste spot, and the fabulous and fun ‘Big Bang‘ music video (for French electro-pop act Poom), Katie Mackin, executive producer of Passion Pictures Melbourne, enthuses about Courtière’s welcoming into the PP fold.
Says Mackin: “Axel’s distinctive aesthetic, playful use of a variety 
of styles and techniques, and obvious talent make him a natural fit with the stable of artists at Passion. I think our clients will be excited about what his offbeat approach could bring to their campaigns.”
Of working in the region, Courtière says he’s eager for the chance to collaborate with local creatives, citing our laidback approach as greatly appealing.
Says Courtière: “I love the Antipodean sensibility, such an interesting contrast to that of Europe. There’s a tone in the humour that I think will lend itself well to my light hearted approach. I look forward to the opportunity to execute some of the unconventional ideas being written in the region.”
For more information, contact executive producer Katie Mackin at katie@passion-pictures.com.