Amnesty International Australia’s latest Syria campaign sees 8.5m+ views in 48 hrs via Longtail

Sydney and Perth based digital agency Longtail has launched its latest campaign for Amnesty International Australia. The campaign, which is running across display, social media, search and BTL, is being spearheaded by a new video aimed at highlighting the struggle in Syria.

WATCH THE VIDEO

As of 08.00 EST  this morning the video has reached an astonishing 8.5 million plus views on Facebook in just 48hrs, and continues to spread with thousands of shares driving new reach. The digital strategy has already proven a massive success for Amnesty, with early figures indicating a sharp increase in both donations to the organisation and immediate conversions on online petitions on the Amnesty site.

Says Carlo Bertozzi, CEO and founder, Longtail: “We’re over the moon with the way the concept has been received by the audience, and it’s already begun to make a big difference to the campaign. It’s a great example of our strategic ability to deliver in any medium.”

Says Josh Edge, creative director, Longtail: “Obviously this is a hugely important campaign for everyone who worked on it, to a very tight timeframe.

“We have been overwhelmed by the incredible support and generosity of the collective teams, especially from Filmgraphics, and Noise International, Eardrum in Sydney, Andrew Wright from Forest Studios in Perth, and the awesome client team at Amnesty itself led by digital fundrasing manager Eddie O’Loughlin.

“It’s a credit to Amnesty’s social marketing team that they have been able to create a real conversation with our film, and the 136,000+ shares and 8.5m+ views in only a couple of days is testament to the importance of this message.”

Donations to Amnesty International Australia made here.

Longtail

Eddie O’Loughlin.