Spotlight on Female Directors: Felicity Morgan-Rhind
As part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand…
Felicity Morgan-Rhind is a director at EXIT Films.
Three best spots:
Australian Mushrooms ‘Much Healthier Much Tastier‘
Says Morgan-Rhind: “Telling stories is my one true love and whether it’s a 30 second commercial or hours of television I apply this simple recipe. Take a bunch of tasty characters, sprinkle them with enthusiasm, let the truth infuse in an artful space, heat gently with scrumptious light, drizzle with sweet tunes and serve with lashings of love.
“I came to film directing after stumbling into two early careers. At 17 I played bass in an 80’s all girl kiwi band. My 20’s were spent head cheffing for celebrities around the world. It was a glorious way to spend my youth. But it was at 30 as a ‘mature student’ at the Victorian College of the Arts that I found my true calling. I left film school dreaming of the day I could write and direct as easily as I could cook dinner for 500! I knew I was in for a challenge that would last my lifetime.
“I’m deeply interested in people and although some of my work reflects the issues of the day, some is purely entertaining. Above all I hope that my work has the power to move, inspire and entertain my audience.”
Since launching a year ago, Free The Bid has 200 Australian Women Directors on its searchable database. Free The Bid now has over 20 major agencies that use the database to find the right director for each of their projects and have committed to putting one female director in the mix for every job.