Bestads Six of the Best reviewed by Eugen Suman, ECD, Friends\TBWA Bucharest
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Eugen Suman, executive creative director at Friends\TBWA Bucharest.
This week’s TV ads were a mixed bag for me, but a clear winner was nonetheless evident: Pond’s Men – Bodybuilder. What a wonderful mix of American dry humor and Asian imagination. It keeps you interested until the end by being entertaining, the actors never missing a beat. The runner up, for me, would be the “You’ve got hipsters” ad, and it’s just the runner-up because I feel it falls somehow flat. The premise is great, but it’s just not there yet when it comes to the actual execution. READ ON…