New Holland expands with new executive producer Sophie Gibson from New York

Award-winning design and motion studio, New Holland, has appointed internationally-awarded producer, Sophie Gibson, as the new EP of its Sydney team.

Gibson, originally from France, brings a wealth of experience from across the globe, having worked across the full spectrum of production. Most recently, Gibson led post-production projects at Framestore, MPC and B-Reel, New York with previous roles as producer at FINCH and Luscious in Sydney.

Gibson’s work has been recognised at multiple creative festivals, including Cannes, Adfest and D&AD, where she won a coveted Black Pencil. Her experience has spanned all types of projects, including traditional TVCs, digital content, web series, websites, design, CG, animations, VR, experiential, as well as projects involving new technologies.

Says Gibson: “I always felt it would take something special to fill that career “gap” after leaving New York. I’m thrilled to have been given this opportunity to support Brendan and the team at New Holland build on what’s been an incredibly productive two years. New Holland’s service offering is second-to-none, with a full spectrum of graphic design, concept development, CG animation and project supervision, all adding up to a beautiful folio of work. But I truly believe the beating heart of any truly creative business is its culture. One filled with energy, passion, generosity and, in this case, an obsession with craft – and my new home is brimming with it.”

Grounded as a creative entity, New Holland has been established as a studio specialising in motion design for clients in advertising, broadcast, branding and feature film.

Says Brendan Savage, creative director and founder of New Holland: “Having just celebrated our milestone 2nd birthday, we couldn’t have imagined a better way to continue our expansion than welcoming in an EP of Sophie’s caliber. In her short time at New Holland, Sophie has helped lead projects ranging from commercials, to events, to identity branding and some direct-to-client pieces, all of which she has embraced with her genuine passion for creativity and drive to continually make the work better. No doubt that comes from working with some of the best in the world. In fact, Sophie’s time in New York has already opened up doors in the US market, so we are seeing the weight of her experience pay off.”

(Pictured L-R: Clinton Downs, CG design director; Sophie Gibson, EP and Brendan Savage, founder and creative director)